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Documenting WRCB-TV Channel 3 Since 2001

WRCB-TV Channel 3


Chattanooga Tennessee NBC affiliate WRCB refused to air a pro-gay ad.


An ad featuring Republican physician Jesse Ehrenfeld, a U.S. Naval Reservist, who wants to marry his partner, Judd Taback, an attorney.

"I'm a Republican, I'm a doctor, and I'm a soldier," he says in the 30-second ad. "As a military physician, I take care of other people's loved ones who are wounded in combat. But here at home, I'm fighting a different fight. Because I'm gay, I'm not allowed to marry my partner here in Tennessee where we live."

Ehrenfeld goes on to say: "I was able to stand up and put my life on the line for the freedoms that we all enjoy, and yet I don't have the freedom to marry my partner Judd. Support the freedom to marry, because freedom means freedom for everyone."

Tom Tolar, WRCB's president and general manager, explained last week that the station turned down the ad because "it's just a very controversial and personal issue, and we just choose to not air a commercial on either side of that debate."

WRCB did accept issue ads last year over a proposed amendment that stripped abortion protections from the Tennessee Constitution. It passed but the margin was close.

Given that WRCB aired ads last year on the abortion issue, Ehrenfeld said, "in all honesty their response seems a little bit disingenuous to me, particularly since the policy that they cite doesn't exist prior to deciding not to air this particular ad." 

20 tuts since June 11th, 2015